Now a days, online marketing is playing a virtual role in business
promotion. It helps both startups and enterprises providing them different advertising
platforms like SEO, SEM, E-mail marketing, and SMM, etc. Out of these marketing
strategies, SMM (Social Media Marketing) is the best one used for App
marketing.
How SMM Works?
SMM or SMO is one of the viral online marketing techniques. By using
social media, you can promote your app, increase traffic, create awareness
about your product or services, etc.
I state it as a powerful business marketing platform. Because, social
media creates a great platform to common people, where they can have connections
with a large number of people, they can share their thoughts in the form of
text, images, videos and many things. Due to its tremendous features it brings
people into it. So, we can say that SMM is the best marketing platform and it can
be used for App Marketing.
Want to know about
Apps which achieved a great success by leveraging SMM?
With an intention of making you aware of app success stories achieved
through social media, I am here introducing 3 top-notch apps:
1. Lyft – With the app name
itself, we can easily guess what the app is related to. Lyft is a taxi app.
With the app, you can get your ride on time as well as with the comfort, all
you have to do is to use the Lyft app for taxi booking. To make the app
familiar, they used SMM strategy effectively.
For utilizing the social media marketing, first they created an information-filled
account in different social media sites like Facebook, Twitter, LinkedIn, etc. In
Facebook they created a page, where they could provide an opportunity to the
customers to share their reviews about Lyft, whether that was positive or
negative impressions. On social media outlets they used to update regularly with
some colorful photos, some offers, few memorable incidents, and holiday
greetings, etc.
2. Run Keeper – This app is
related to health and fitness industry. Health is very important for everyone
to live, so to be healthy, people follow yoga, exercises, and jogging, etc. In
this many prefer running to keep their body fit and strong. By targeting these
people the app that was developed by the best mobile app development company
achieved success.
Run keeper app helps users track their running records like how many
miles they run, it judge approximate speed per second run by the user, etc. When
the app was launched, nobody cared, because it was not quite enough to reach
the users, so to make the app reach targeted people, they used SMM marketing
strategy. To create a public awareness about the app and its use, they chose
content marketing and executed through social media outlets.
3. Taco Bell – It is a food
ordering app, really it is a nice concept and was perfectly executed. One thing
they forgot that caused almost app failure, later they came back pretty well. Initially
they failed in app marketing strategy, it led them to failure.
During that bad time, they took a right decision, they decided to market
their app by using social media marketing. The way they utilized the SMM was
quite different, simple and quite enough to reach the targeted users. Through
social media outlets, they posted whatever they felt will be great like
message, and videos, etc. They always tagged the communities, that brought
great popularity for them. Easily the app reached many users.
Finally, I hope the above
information will be helpful to you achieve app using social media marketing
strategy.
Also Read: Virtual Reality GameChanger for Businesses.
We at FuGenX are a versatile mobile app development company in India,
Bangalore. We provide you an excellent app development service on multiple
platforms like iOS, Android, etc. We develop innovative apps and guide on app
marketing strategy. We also provide our app development services for iPhone app
development and Android app developers in India.